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British people are more united than divided in their values reveals new Channel 4 study

Channel 4 wins rights to FIFA Club World Cup UAE

New research released by Channel 4 today reveals that despite a general feeling of division within the UK we are actually much more united in our values than we may think.

The in-depth research project conducted in partnership with research agency Versiti examined modern Britain to help brands better understand UK consumers.

The study reveals you are 3.6 times more likely to agree with a stranger on the street than disagree, and we are only divided on around 1 in 10 issues, many of which are not of vital importance (i.e. grocery shopping, listening to ‘new’ bands, being career-driven).

When it comes to alignment of attitude amongst certain age groups, the study found young people are the most diverse in their attitudes and the least likely to agree with each other, whereas the 55+ age group is the most aligned in their attitudes. This finding makes it more challenging for marketers to predict the attitudes of the 15-24s vs the over 55’s.

Furthermore, the youngest and oldest cohorts are the most different in their attitudes, with only an 18% similarity in the extent of their agreement. But despite this, they are only genuinely divided disagreeing with each other 23% of the time.

The study also finds that division happens when people are forced to choose a side, an example being the Brexit referendum. However, even when it comes to Brexit those who are pro-EU and those who are anti-EU have an 83% similarity in the extent of their attitudes.

In terms of issues on which people agree and disagree the most, the study found:

Of the 50 things people agree on the most – half are to do with our values and beliefs: ethics, politics, society and lifestyle

Of the 50 things people agree on the least – more than half are to do with our tastes and opinions: media consumption, shopping and retail, leisure, and clothing.

Five of the top 20 statements people agree on most are to do with gender roles and how outdated they are.

When it comes to societal issues the study showed there is far more unity than division, especially across big issues such as diversity, equality and the environment.Furthermore, Britain is aligned on its desire for fairness, although sometimes there are differences in how best to achieve it.

Clare Peters, Client Strategy & Comms Partner, Channel 4 said: “At Channel 4 we strive to develop research which helps brands better understand their customers and how to navigate different views and opinions. This deep-dive into the current state of the nation clearly indicates there is a role for brands to play in important societal topics, and that we are more united in our views than we may think. This research empowers brands to be part of this conversation and shows how to help consumers make better choices for themselves, society as a whole and the planet”.

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The world’s biggest cooking contest, Next Level Chef, comes to ITV and ITVX

The world’s biggest cooking contest, Next Level Chef, comes to

The ultimate TV cooking competition is coming to ITV and ITVX, as Gordon Ramsay’s internationally acclaimed Next Level Chef makes its debut on UK TV screens.

Produced by Studio Ramsay Global, Next Level Chef is a one-of-a-kind culinary gauntlet challenge, billed as the toughest and most epic cooking contest on TV.

The eight-part series, broadcasting in 2023, is set in an iconic and trailblazing TV studio like no other, with three unique kitchen spaces set across three storeys and almost 50ft high.

Each floor will test the contestants’ culinary creativity, agility, flare, and expertise, as they vie to progress to the Next Level. From the top-level state of the art kitchen utopia to the gloomy basement level ‘scraps only’ surroundings, Next Level Chef will task its chefs to prove they can thrive in any environment.

In a quest to unearth the culinary world’s next sensation, Gordon Ramsay will be joined by two of the most elite names in food, as the three judges preside over and mentor a group of talented chefs who will compete against each other to prove they can handle the heat in any kitchen space that is thrown at them.

The contestants will be under the watchful eyes of the panel across all three floors as they battle it out to produce the most mouth-watering dishes and avoid elimination. Ultimately, only one can be named Next Level Chef, and the winner will receive a life changing cash prize of £100k and a one-year mentorship under all three mentors.

Casting is currently underway in a bid to find the UK’s very best in cookery, from home chefs to social media stars, with budding chefs urged to apply via www.nextlevelchef.co.uk

A true test of skill and aptitude, the high octane, high adrenaline competition challenges the chefs to determine not only how they fare in the best of circumstances, but what kind of cookery magic they can create in the worst.

Next Level Chef was commissioned for ITV by Head of Entertainment Commissioning Katie Rawcliffe and Commissioning Editors Lily Wilson and Paula Thomas Gallie.

For Studio Ramsay Global, Executive Producers are Gordon Ramsay, Lisa Edwards, and Iain Peckham. Series Editor Lyndon Tovey and Production Executives Sarah Needham and Ben Flower.

Katie Rawcliffe said; “Next Level Chef is a dynamic, edge of your seat cooking competition in a league of its own. We’re so excited to welcome Gordon back to the UK and get started on perhaps the most ambitious TV studio the world has to offer!”

Gordon Ramsay said; “Next Level Chef is off the chart Next Level everything! A culinary competition that is epic on every level. From the size of the enormous structure to every challenge, every moment of jeopardy is huge. I want to see our chefs, social media stars, home cooks whatever their level, whatever their experience, show me what they can do. Whether they’re at the top cooking in the dream kitchen with every gadget and the finest ingredients or in the middle kitchen, good equipment, good ingredients but nothing fancy or, and this is where it gets really interesting, down in the basement kitchen. Super basic, minimal ingredients and left-over scraps then show me what you’re really made of! Talent and tenacity will absolutely shine through, and someone will walk away with an equally Next Level prize, I can’t wait to get started!”

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Channel 4 embeds legacy of The Black To Front Project with more new commissions and targets

Channel 4 embeds legacy of The Black To Front Project

Channel 4 has added Unapologetic and Crazy Rich… to its list of commissions which have come about as a direct result of its award-winning The Black to Front Project.

The ground-breaking day last September saw Channel 4’s entire programming schedule fronted by Black talent and contributors across all genres and advertisements, with the aim of amplifying Black voices in TV to reflect the diverse and vibrant culture of the UK.

Zeze Millz and Yinka Bokinni, pictured above left to right, will front a further six episodes of late night topical talk show Unapologetic (produced by SBTV and Cardiff Productions). It was previously recommissioned following its successful outing during The Black To Front Project.

In Crazy Rich… (w/t produced by Rumpus Media) Eddie Kadi (featured in Celebrity Gogglebox during The Black To Front Project) will act as a tour guide to show a famous comedian mate a side of Ghana that is seldom seen, and it’s a world of wealth, extravagance and exclusivity.

The broadcaster announced last month that The Big Breakfast (produced by Lifted Entertainment, part of ITV Studios) will get a summer run, reviving the award-winning partnership of hosts AJ Odudu and Mo Gilligan which was first seen as part The Black to Front Project special episode. In addition, The Defenders (w/t Spring Films) and Billionaires’ Paradise (Spun Gold) were also commissioned as part of The Black To Front Project.

Other on screen talent who were part of The Black to Front Project and who now have new Channel 4 commissions include Scarlette and Stuart Douglas (Worst House On The Street and George Clarke’s Flipping Fast) and Jean Johansson (Dream Life for Same Price pilot and Keys to a Fortune).Tayo Ogutonade continues to present BAFTA award-winning show The Great House Giveaway. Other shows and projects with Judi Love, AJ Odudu, Zeze Millz, Yinka Bokinni and Munya Chawawa are soon to be announced.

The Black To Front Project won the Broadcasting Press Guild Award for Innovation in Broadcasting.

New Commissioning Guidelines and new Manifesto 4 Change

To ensure that The Black To Front Project continues to drive meaningful change in the TV sector, Channel 4 has worked closely with the Sir Lenny Henry Centre for Media Diversity. The Centre have published a series of recommendations today which have contributed to Channel 4’s brand new Commissioning Guidelines, see here. As an extra statement of intent, Channel 4 has also published a Manifesto 4 Change.

The core principles of the new guidelines include a requirement for ethnically diverse senior leadership on all Channel 4 production teams as well as detailed targets for regional representation and production spend for ethnically diverse off screen talent to help ensure real impact across the spectrum of roles in production teams.

Channel 4 is already committed to ensuring that 20% of its commissioning department is ethnically diverse. That commitment has been further strengthened to state that at least 20% of Channel 4’s editorial decision-makers – Commissioning Editors and Commissioning Executives – as well as the most senior team members are from ethnically diverse backgrounds.

Ian Katz, Chief Content Officer, Channel 4 said: “The Black to Front Project was always about trying to create sustained change in the industry rather than just one day of striking content. We’ve already recommissioned several shows pitched as part of the project, made ambitious commitments to increased spend with ethnic minority-led companies and made genre by genre commitments to commissioning ethnic minority-fronted programming. Today we are doubling down on our pledge to drive change behind the camera with a new set of off-screen diversity targets for all our productions, and a commitment to do all we can to help our indie partners broaden their talent networks and open up our industry to all.

“We are very grateful to the Lenny Henry Centre for their recommendations on how we can achieve this, and will be announcing further plans for more production sector support in coming weeks.“

Ringfenced money for ethnically diverse-led indies

These measures follow the Channel’s recent pledges around commissioning and funding, to champion greater ethnic diversity both on and off screen.

Channel 4 was the first broadcaster to ringfence spend for ethnically diverse-led indies, pledging to triple content spend to £22 million by the end of 2023. The Channel has listened to industry feedback and will work with producers to ensure these targets are closely monitored to make sure they stay on track.

In March this year the broadcaster launched a multi-million-pound Diverse Indies Commissioning Fund with Motion Content Group. Blue Therapy 2 (w/t Project Gorilla/Luti Media) announced this month, is one of the first projects to come from this.

As a way of baking in commitment, Channel 4 has mandated every one of its genre teams to have at least one new show with ethnically diverse talent and/or stories at its heart every year, and every commissioning editor must also have at least one ethnically diverse-led indie on their development slates.

Grassroots support is another important route for Channel 4 to help create change, and the broadcaster is working with We Are Parable to support and mentor sixty up and coming Black filmmakers drawn from across the country.

More granular support for indies to help increase diversity will be announced by the broadcaster in coming weeks.

Marcus Ryder, Head of External Consultancies at the Sir Lenny Henry Centre for Media Diversity and Visiting Professor at Birmingham City University, said, “We are encouraged by the fact that Channel 4’s Black to Front project has proved to be bigger than just one day as the broadcaster has clearly taken the lessons that it learnt from the process and are implementing policies that should make it a more diverse and inclusive broadcaster, and hopefully improve diversity throughout the industry.”

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New behind-the-scenes series following Charlotte Crosby in Sunderland to air on BBC Three

New behind-the-scenes series following Charlotte Crosby in Sunderland to air

Charlotte In Sunderland is a brand new BBC Three reality entertainment show with access all areas into the unpredictable dynamic world of entrepreneur and TV personality, Charlotte Crosby showing her as she has never been seen before.

The show follows Charlotte as she pursues her personal and professional dreams in her beloved hometown of Sunderland whilst juggling the stresses of running her businesses and preparing for motherhood with boyfriend Jake. Viewers can expect to see the everyday goings-on in Charlotte’s successful empire as a resourceful and self made businesswoman who has amassed a large and loyal young fanbase throughout her years growing up in the limelight. With Charlotte based in her hometown, Charlotte in Sunderland shines a spotlight on the North East and all of the things that make it such a special place for Charlotte and her family.

Charlotte Crosby says: “I am beyond excited to be bringing my crazy life, my business ventures, much loved family, future hubby and my precious bump to the BBC! I hope everyone’s ready for the ride ahead!”

Nav Raman, Executive Producer for Chatterbox Media says: “This fast paced entertaining series offers an honest and surprising lens on the multi faceted world of Charlotte Crosby. We can’t wait to open up Charlotte’s world for audiences to join her on this exciting chapter of her journey.”

Issues such as family, love, friendships, money, health and growing up in the public eye are just a few of the challenges Charlotte faces, alongside balancing the incredible task of running a business whilst maintaining relationships with her friends and family and her boyfriend moving in. Charlotte in Sunderland will offer audiences an intimate view into Charlotte Crosby’s world and how she tackles the issues many young women face and can identify with in everyday life.

Charlotte In Sunderland will be coming soon to BBC Three and BBC iPlayer.

Charlotte In Sunderland (10×30) is being made by Chatterbox Media for BBC Three and BBC iPlayer. Executive Producers for Chatterbox are Nav Raman and Ali Quirk. It was commissioned by Nasfim Haque, BBC Three Channel Editor and the BBC Commissioning Editor is Rachel Ashdown.

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